“Consulting is like a picture of a banana. You might get a very accurate picture, but it’s only two dimensional. Without the experience of actually doing it, you never get three dimensional.” ~ Steve Jobs

Apple founder and CEO Steve Jobs walked into a room full of MIT MBA students and asked how many were going into consulting business.

Many hands went up.

He said their careers would be “like a picture of a banana.”

“You might get a very accurate picture. But you never really taste it.”

He spent the next 60 minutes explaining what actually builds careers:

“Without owning something over an extended period of time, where one has a chance to take responsibility for one’s recommendations, where one has to see one’s recommendations through all action stages and accumulate scar tissue for the mistakes and pick oneself up off the ground and dust oneself off, one learns a fraction of what one can.”

He continued:

“Coming in and making recommendations and not owning the results, not owning the implementation, I think is a fraction of the value and a fraction of the opportunity to learn and get better.”

“You do get a broad cut at companies, but it’s very thin.”

Then the line that made the room go silent:

“It’s like a picture of a banana. You might get a very accurate picture, but it’s only two dimensional. Without the experience of actually doing it, you never get three dimensional.”

“So you might have a lot of pictures on your walls. You can show it off to your friends. You can say, look, I’ve worked in bananas, I’ve worked in peaches, I’ve worked in grapes.”

“But you never really taste it.”

This was 1992. Jobs had been fired from Apple seven years earlier. He was running NeXT. He had scar tissue.