A MIT student asked Apple’s founder and CEO: Steve Jobs what’s the most important thing he learned at Apple that you’re doing at NeXT?

Jobs thought for a moment.

“I now take a longer-term view on people.”

“When I see something not being done right, my first reaction isn’t to go fix it. It’s to say, we’re building a team here. And we’re going to do great stuff for the next decade, not just the next year.”

“So what do I need to do to help so that the person that’s screwing up learns, versus how do I fix the problem?”

“And that’s painful sometimes. And I still have that first instinct to go fix the problem.”

“But taking a longer-term view on people is probably the biggest thing that’s changed.”

On not knowing your own competitive advantage:

“A lot of times you don’t know what your competitive advantage is when you launch a new product.”

“When we did the Macintosh, we never anticipated desktop publishing. Sounds funny, because that turned out to be the Mac’s compelling advantage.”

“We anticipated bitmap displays and laser printers. But we never thought about PageMaker, that whole industry really coming down to the desktop.”

“But we were smart enough to see it start to happen nine to twelve months later. And we changed our entire marketing and business strategy to focus on desktop publishing.”

“And it became the Trojan horse that eventually got the Mac into corporate America.”

The same thing happened at NeXT.

They built software to help developers create apps faster. Their target customers were Lotus, Adobe, WordPerfect.

Then big companies started showing up and saying: “You don’t understand what you’ve got. The same software that allows Lotus to create their apps faster is letting us build our in-house apps five to ten times faster.”

“And you dummies don’t even know it.”

Jobs admitted: “It took them about three months before we finally heard it.”