“Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily-understandable business whose earnings are virtually certain to be materially higher five, ten, and twenty years from now.” ~ Warren Buffett

When the stock market pulls back, it may be a great opportunity to invest in companies with strong fundamentals and are market leaders at a discount. It’s far better as an investor to buy things, like stocks, on sale than at full price.

When you buy a stock, you’re buying part ownership of a company and an opportunity to partake in its successes (or failures) over time. To wisely choose an individual stock takes time and forethought and should involve painstaking research and due diligence.